Privacy Policy

Last updated: November 12, 2025

This Privacy Policy describes how Makeup By Mary LLC ("Makeup By Mary LLC", "we", "us", or "our") collects, uses, and protects your information when you visit our website https://makeupbymaryllc.com (the "Site"), book services online, complete our forms, or communicate with us by phone, text, email, or social media.

By using our Site or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Site or submit your personal information.

1. Information We Collect

1.1 Information You Provide Directly

We may collect the following types of information that you provide directly to us:

Contact information, such as your name, email address, phone number, and city or area.
Booking details, such as services requested, appointment dates, times, and preferences.
Intake and consent form details, such as skincare concerns, sensitivities, allergies, product usage, and other information you choose to share to help us deliver services safely and effectively.
Payment related information, such as partial card details or billing information processed through our payment provider. We do not store your full payment card number on our systems.
Messages and communications you send us via text, email, social media, contact forms, or other channels.

1.2 Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect certain information about your device and browsing activity, such as:

IP address and approximate location.
Browser type, device type, and operating system.
Pages visited, time and date of visit, and time spent on pages.
Referring page or link and basic analytics data.

This information is typically collected using cookies, pixels, and similar tracking technologies.

1.3 Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to:

Help our Site function properly.
Remember your preferences.
Understand how visitors use our Site.
Support marketing, advertising, and retargeting campaigns.

You can usually manage cookies through your browser settings. If you disable cookies, some features of the Site may not function as intended.

2. How We Use Your Information

We may use the information we collect for the following purposes:

To provide, schedule, and manage appointments and services that you request.
To send you appointment confirmations, reminders, updates, and follow up messages.
To respond to your questions, messages, and customer service requests.
To process payments and maintain financial records.
To customize your experience and improve our services, Site, and offerings.
To send you marketing communications, promotions, and special offers, where permitted by law and your preferences.
To analyze Site usage and effectiveness of our marketing and advertising.
To maintain the security and integrity of our systems and prevent fraud or abuse.
To comply with legal obligations and enforce our Terms and policies.

3. SMS and Email Communications

3.1 SMS Text Messages

When you provide your mobile number through our Site, booking system, or intake forms, you agree that we and our service providers may send SMS messages to you from our studio text line at (216) 516-7618 for:

Appointment confirmations, reminders, updates, and follow ups.
Reschedule options or changes related to your booking.
Occasional promotions or marketing messages, where permitted.

Message frequency varies. Message and data rates may apply.

You can opt out of SMS messages at any time by replying STOP to any message. You may reply HELP for additional information, or contact us using the main business phone line or via the Site.

3.2 Email Communications

If you provide your email address, we may send transactional emails (such as appointment confirmations, receipts, and service information) and, where permitted, marketing emails (such as newsletters, promos, and updates).

You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or contacting us. Even if you opt out of marketing emails, we may still send transactional or service related emails necessary to fulfill your requests.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following situations:

4.1 Service Providers

We may share your information with trusted third party service providers who help us operate our business, such as booking platforms, payment processors, email and SMS platforms, website hosting, analytics tools, and marketing tools. These providers are authorized to use your information only as necessary to provide services to us.

4.2 Legal and Safety

We may share your information if we believe in good faith that it is necessary to:

Comply with a legal obligation, court order, or government request.
Protect and defend our rights or property.
Prevent or investigate possible wrongdoing in connection with our services.
Protect the personal safety of clients, staff, or the public.

4.3 Business Transfers

In the event of a business reorganization, merger, sale, or transfer of assets, your information may be transferred as part of that transaction, in accordance with applicable law and with reasonable steps to protect your privacy.

5. Data Retention

We retain your information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period may vary based on the type of information and the context in which it was collected.

6. Data Security

We take reasonable and appropriate measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no system or method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

7.1 Updating Your Information

You may request to update or correct your contact information by contacting us using the details provided below.

7.2 Marketing Preferences

You can opt out of SMS marketing by replying STOP to any message, and you can manage email marketing preferences by clicking unsubscribe links or contacting us directly.

7.3 Do Not Track

Our Site does not currently respond to "Do Not Track" signals. However, you can control many tracking technologies through your browser settings or other tools.

8. Children's Privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete it as soon as possible.

9. Third Party Links

Our Site may contain links to third party websites or services that are not controlled by us. We are not responsible for the privacy practices or content of those third party sites. We encourage you to review the privacy policies of any site you visit.

10. International Visitors

Our business is based in the United States, and our Site is intended primarily for individuals located in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other locations where our service providers are located.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of the Site or services after changes are posted means you accept the updated policy.